Cloud API is presently available in beta to a few BSPs. BSPs today offer Cloud API, where the API is hosted on Meta. So, it is easy for them to support new WhatsApp Business API features.Įarlier, hosting WhatsApp API was possible only through an on-premise API on the BSP’s servers. The bands that are not classified as SMS providers use proxy APIs that are similar to the setup of WhatsApp.
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Consequently, it takes more effort and time on their end to update any additional features from WhatsApp. SMS providers combine WhatsApp API with their patented API. To streamline things, there are two kinds of WhatsApp BSPs – SMS providers and others. Your experience with WhatsApp API may vary drastically based on your BSP. Firms that intend to use WhatsApp API are advised to use the services of a third-party known as Business Solution Providers (BSP).įor most businesses, the only option available to be able to use WhatsApp API is through BSPs. WhatsApp is careful with who is allowed API access. WhatsApp API has no front-end interface and must be incorporated into a business software.
WhatsApp API is normally meant for medium to large businesses that wish to make the most of WhatsApp with several users. The platform enabled businesses to connect with their customers across the whole journey with useful notifications and promotional messages. WhatsApp Business builds customized promotional campaigns that stand out and help engage customers with interactive messages and make them aware of the latest promotions and offers.
Companies were using WhatsApp for marketing and expanding their network before the arrival of WhatsApp Business, through WhatsApp Groups, which was popular among people in the sales team.įor WhatsApp, it made perfect sense to charge companies to use the platform and eventually, in January 2018, WhatsApp introduced WhatsApp Business. However, Meta was looking for a business model to make money from its colossal new asset.
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After the acquisition, WhatsApp became free and vowed to never have advertisements. Connect with your users on WhatsApp using cutting-edge brand experience automation tools Request Demo How WhatsApp Business was Conceivedīefore Meta acquired it, WhatsApp used to charge a fee for sending messages on its platform.
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